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It's Words That Sell
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Doing the Write Thing
You want to create a web page that compels your visitor to click - to purchase your special product. Or, you want to have your sales letter or ad done so compellingly that it generates instant sales. Some people who have been doing this for a long time, and especially those who are Internet marketing experts may find this easy, but most of us don't. Example of a "Write" Site If you are interested in making money using the Internet, then look at this scenario with Wes Blaylock. A visitor lands on Blaylock's page that sells eBookPaper - the amazing information product software that sells for less than $50. (Really, it is a steal of a bargain, given that you have 6 months to try it, plus a ton of bonuses that you keep, even if you make a "no-questions asked" return! That's a great bargain, but anyway...) A visitor gets to this eBookPaper page by clicking on the link http://www.ebookpaper.com/c.cgi/pauloft_ebp We're talking about a top-selling product, here. How much technological fanciness would you expect to see on this page? None. This page is mainly text - only one relatively small graphic element. It drives home a point: Words sell, not pictures. Mind you, this is a great eBook creation tool. But the information on the page is not graphic, it it mainly textual - and very informative! There are many more products like eBookPaper on the web, but eBookPaper is amazing and very easy to use. You should try it if you write your own eBooks, reports, etc. More on eBookPaper at You Should Do The "Write" Thing If you don't create your own information product, you should think seriously about this aspect of viral marketing. Here is what Corey Rudl, the guy who made $1,075 in a few days with a Free Affiliate Program, had to say on the importance of writing: "Writing articles and eBooks will allow you to establish a reputation as an expert in your field, driving more visitors to your site when they click on the links in your bio and within your written material." Go to the Internet Marketing Center http://www.marketingtips.com/sr/t.x/651850 to find great information about Corey's success. At Corey Rudl's site - Internet Marketing Center (IMC), you will also find great opportunities to make good residual income from some amazing affiliate products too. And just like all the other free and wonderful affiliate programs listed on the eHomeOpportunities.com site - URL: http://www.ehomeopportunities.com/affil_part.htm, the IMC Affiliate program is free to join. Get Help Doing the "Write" Thing Visit the links at the end of this article and get all the help you want in writing effectively for the web. See "Some great writing resources" below. These links take you to some amazing sources of information on web writing, but here is one more writing tip... ...you have to write in a language that is relaxing and easy to understand. Don't cause your reader to wonder how brilliant you are. No one is interested in that. As I mention in my soon-to-be-released Affiliate Marketing Kit, the average surfer is selfish. They just need to know the answer to the question, "what's it it for me?" Use good, simple, concise statements - no need to impress yourself with big words. You see the importance of this when you understand the mindset of the visitor to your site. Read about this in the Affiliate Masters Course eBook - a free eBook, available at http://www.ehomeopportunities.com/aff-masters.htm So if you sell your own product on the web, or if you sell affiliate products, it is important to remember that it is the words on your page that sell. Don't just put up nice graphic work and thrilling multimedia. All that is good, but "content is king". Use simple, but friendly language. And make sure you answer your reader's question, "what's in this for me?" Yes, do the write thing, and you will get the right thing. Some great writing resources: (b) The NetWriting Masters Course (c) Copywriting Seminar in a Box (d) Instant Sales Letters (e) Million Dollar Emails (f) "Insider Secrets" course - marketing and writing http://www.marketingtips.com/t.cgi/651850 (g) John Morkes article ----------------------------------------------------- Feel free to republish this article in your e-zine or e-book BUT only in its entirety. You may not edit nor remove any of the content or links. Written by: Bentley Thompson
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