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It's Words That Sell
To sell more, write better. Make the most productive use of words,
words that address the needs and wants of your customers. The
right words will overcome a mediocre look-and-feel. But use the
wrong words, and even the most professional-looking site will be
instantly destroyed. To find out more,
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How To Keep Your Sales Soaring
You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to: diana@ohiohelp.net
How To Keep Your Sales Soaring
Worrying that the economy or your industry in particular might be
slowing down? Forget about it. Build momentum and create your
own sales surge!
1. Maximize the effectiveness of your banner and other ads. Don't
just use the same ad on every page. Use a variety to attract the
greatest number of clicks.
2. Make your web site load much faster by cutting down on huge
banner ads and start using more buttons. Smaller button ads also
take up less space on the pages, leaving more room for
uncluttered white space.
3. Offer free advertising space to well known and respected
companies on your web site. Sometimes people link their business
credibility to yours.
4. People have been taught all their life to respect people in
authority. Let your visitors know that you are the president or
CEO of your business. Don’t be shy!
5. Offer people a free telephone consultation before they order
your product. When they get to know you personally, it could
convert to more sales.
6. Test the "bill me later option" on your web site. Most people
are honest and will pay you. It is a powerful little niche and
could increase your sales.
7. Find a charity your target audience would likely support. Team
up and share the news with your propects and clients in your ad
copy so that they know you are donating a percentage of the
profits to that charity. Learn more copywriting tips from
correspondence courses at American Writers and Artists Institute;
then get some help putting what you learn to use:
http://www.presssuccess.com/specialty.html
8. Hold a "buy the most wins contest" on your web site. Tell
people each monthly winner will get their entire purchase
refunded. Try focusing on something special each month, too, like
new monthy ebooks from an affordable subscription site like
EbookWholesaler and PushButtonPublishing online here:
http://www.presssuccess.com/specialtyB.html
9. Attract visitors to your web site by offering them a free
course. You could package the course on a follow-up
autoresponder and send lessons daily or weekly. Autoresponders
like those at ProfitAuto, come with a 30-day trial period and can be
upgraded. And some product subscriptions sites offer content that
you can break up to use as your courses. For more info, visit:
http://www.presssuccess.com/specialtyB.html and check out the
Secret Autoresponder Courses here for your business tool belt:
http://www.presssuccess.com/bookstore/ascourses
10. Interview people related to your industry and get their
permission to include the information in an article. Then promote
your web site by submitting the article to ezines.
No need to go it alone, either. There is affordable help
along the way. Take your cyber-tour today and check out the Work
Stations at: http://www.movingaheadcommunications.com . And you’ll find
that help is as simple as ABC!
About the Author
By Diana Barnum, president of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing, email mailto:diana@ohiohelp.net
or call: (614) 529-9459.
Written by: Diana Barnum
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