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Target Practice And The Internet Entrepreneur
Target Practice And The Internet Entrepreneur
Internet marketing, a lot of the time really is hit and miss.
Always keep in mind that when you promote your site
you are, in effect trying to get the word out to the whole
world. Not an easy task! How can there NOT be variables
when you are advertising to billions? It isn't always where
you advertise that makes the difference; it's HOW.
First and foremost, it is SO important to have effective
ad copy. Without it, you truly are wasting your time and
money. Along with effective ads, it's imperative that you have
variety! Don't advertise all over the place with the same ad.
The surfer of today seems to get bored very quickly, so it's important to
pique their curiosity as often as possible.
Rotate your ads - this means, that if you post to ffa.net
with Ad A on Monday, you will post to that site with
Ad B on Tuesday. And track your ads so you know
which ones are getting the most clicks. Once you know
this, you can scratch the less-effective ads off your list,
and write new and improved versions.
The time of day you submit can also make a difference.
You have to test rack this as well. Try different times of the
day, different days of the week, and different ads on each
site. See how your ads do when you advertise once a week, twice
a week or every day. It's a lot of work!
I have found ffas to be quite effective. Now, before you say
"UGH!" let me tell you - ffas aren't the only advertising
method that generate mounds of email! If you don't like the
idea of submitting to individual ffa pages, try a database
submitter, like worldsubmitter.com or mymegasubmitter.com.
Your ad can be on thousands of sites in minutes. And don't
forget to set up a 'junk' email account BEFORE you post to
the ffas, or you will be in trouble!
Next are the safelists. I submit to under 40 safelists daily,
but receive over 1000 emails in each of my 7 mailboxes every 2
days! The point is, whether you use ffas or safelists, you
cannot escape a full inbox :)
Safelist examples are adtactics.com and mbpsafelist.com,
and they get pretty good results if your headline is effective.
If you can, try a sponsor ad (your ad at the top of every
email sent to the safelist) - incredible results, but
only for the first 3 or 4 days - I noticed a loss of interest
shortly thereafter.
The list goes on and on - start page programs, banner
exchanges, reciprocal links, classified ads, ezine advertising -
try all of the above. Find the mix that works best for you. And, when it stops working,
either drop it entirely or mix differently. Eventually you will find a winning combination.
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Elizabeth is a freelance copywriter and owner of Strategy Ad Service. She provides copywriting solutions for small businesses worldwide. For promotion ideas, free articles or more information about her services, visit her website at http://www.strategyadservice.com
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About the Author
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Written by: Elizabeth Piotrowski
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